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We worked alongside Admiral Insurance, one of the UK’s largest motor insurers and one of the biggest employers in the South Wales region, who set us the challenge of developing a workshop aimed at raising awareness of the business’ requirements under the Data Protection Act.

Our aim, as always, was to ensure our client’s desired course outcomes were fully and accurately achieved, that the workshop was motivational, engaging and fun, and that we imparted key soft skills at the same time as meeting the prescribed objectives.

Workshop objectives:  


  • To improve staff understanding of the Data Protection Act

  • To understand what the DPA means for their customers.

  • To raise awareness of best practice and staff responsibilities under the DPA.

  • To improve group dynamics

  • To improve the core skills of staff who carry out induction sessions.


Workshop activities:


  • Think-tank and idea harvesting sessions

  • Group discussion and debate on what information is seen as essential to include in the final product.

  • Mapping of key points into a structure for the development of song lyrics.

  • Performance and recording of the song with assistance of professional musicians and producers.

  • Final discussion and evaluation of the key ideas, the major points learned and how they relate to the desired workshop outcomes.



Here’s just a sample of the comments Admiral Insurance and their staff made about our workshop and about SingIn Success:



“Really fun, upbeat, engaging, unique, I loved it!”



"I think the idea, execution and content are brilliant”

Training Dept. Staff Manager


“Really fun, upbeat, engaging, unique, I loved it”.



“Very different. Lots of fun, but also challenging ”.



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